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Dismantle

Campaign
Social Media Content
Barcelona
2024

About

DisMANtle is here to challenge conventional ideas of masculinity, reframing what it means to be a man in today’s world. Traditional masculinity often demands strength but denies vulnerability, pressures men to be successful while fostering insecurity, and insists on caring for others but neglects the importance of self-care.

At DisMANtle, the mission is clear: to deconstruct outdated stereotypes, not the individual. By stepping into the shoes of modern men, DisMANtle redefines self-care. From ensuring hair care reflects inner confidence, to emphasizing that having “thin skin” is not a weakness but a strength, the brand focuses on making inner well-being as essential as outward appearance.

Through innovative personal care products, DisMANtle empowers men to take charge of their own identity and self-expression. For those tired of the pressure to prove themselves, DisMANtle is the ally that believes no one should face these challenges alone. Because redefining what makes a man starts with the freedom to care for yourself—inside and out.

SERVICES
Photography
Videography
Stop Motion
Digital Retouching
Art Direction

Credits

Client: DisMANtle
Photography: Cassandra Stuyt
Videography: Cassandra Stuyt
Retouch & Color: Cassandra Stuyt
Production: Cassandra Stuyt
Art Direction: Cassandra Stuyt